Creating a Policy Advocacy Plan

Policy advocacy planning will improve the way you make decisions. It involves anticipating other actors’ behaviors, predicting the future, and understanding risks. While we cannot assess these factors with perfect accuracy, it is essential to calculate as much as possible a course of action’s expected outcomes, to know why you think a certain action will produce a desired result, and, most importantly, to anticipate and be prepared for the potential risks.

Once you have identified all factors discussed in the previous pages, including actors, levers of influence, short-term and long-term goals, available resources, and potential risks, you are ready to create a concrete policy advocacy plan. A complete policy plan has two main parts. This includes a General Advocacy Strategy Plan, and a Detailed Action Plan. This section will explain each part, and guide you to map out your advocacy plan.


General Advocacy Strategy Plan

A General Advocacy Strategy Plan should list the following:

  • General or overall objectives, e.g. such as ending the arbitrary detention of refugees in totality
  • Interim goals that would represent progress toward this objective,
  • Actions your organization can take to achieve each interim goal
  • A general timeline for achievement of the general objective. For ambitious policy advocacy projects, the general timeline can be as long as many years.
 General Objective  Interim Goals Action Taken Towards Interim Goals  Timeline

Detailed Action Plan

A Detailed Action Plan is a more specific breakdown of each interim goal and the corresponding actions listed in the General Advocacy Strategy. A General Policy Plan may contain an unlimited number of Detailed Action Plans.

 Interim Goal
 Targeted Actor
How might the action influence the targeted actor?
 Actor’s Possible Response
 Resources Required
 Possible Risks
 Indicators of Success
 Timeline of Evaluation